Whatnot App: The Live Shopping Experience Changing How We Buy and Sell

Have you ever wished you could enjoy the thrill of a garage sale from the comfort of your couch? Meet Whatnot, the trending live shopping app that’s redefining how we buy and sell online. This innovative platform blends the energy of live video with the convenience of an online marketplace—offering a fun and fast-paced way to discover unique items in real-time.

What Is the Whatnot App?

Launched in 2019, Whatnot has quickly become a favorite among collectors, resellers, and everyday bargain hunters. It’s more than just a platform—it’s a community-driven online marketplace where sellers host live auctions and showcase everything from vintage clothing and pop culture memorabilia to rare collectibles and antiques.

Think of it as TikTok meets eBay—a highly engaging shopping experience where you can watch, bid, and buy in real-time.

How Live Shopping Works on Whatnot

The core of Whatnot is its live selling feature. Sellers host live streams, presenting items to an audience that can ask questions, place bids, or use the “Buy It Now” option. It’s interactive, spontaneous, and often competitive—just like a real auction.

Many sellers specialize in niche categories such as sneakers, trading cards, vintage toys, and more. This makes it easy for buyers to connect with communities that share their interests.

Selling on Whatnot: A New Opportunity for Resellers

Becoming a seller on Whatnot is simple but selective. After applying and getting approved, sellers can schedule their own shows. The platform charges an 8% fee on sales, and buyers cover standard shipping.

Sellers often purchase bulk goods or liquidation pallets specifically to flip on Whatnot—making it a great option for side hustlers and small business owners.

Why You Should Try the Whatnot Marketplace

With over 11 million downloads and growing fast, Whatnot is more than just a place to shop—it’s a destination for discovery. Whether you’re a collector, reseller, or casual browser, the Whatnot app offers a dynamic, interactive way to find hidden gems and connect with a passionate community.

Ready to Start Your Whatnot Journey?

Download the Whatnot app today on iOS or Android and explore the future of live shopping. You never know what treasure you might find next.