That AI.com Super Bowl Ad Had People Scrambling. Here’s What It Really Was.
A mysterious commercial urged viewers to reserve an AI handle. But what does that actually mean?
If you watched the Super Bowl, you may have noticed one of the most unusual commercials of the night. There were no celebrities, no product demo, and almost no explanation. The ad simply urged viewers to reserve their name on a site called AI.com.
And it worked.
Immediately after the commercial aired, traffic to the site surged as people rushed to see what it was all about.
At the Super Bowl party I attended, most people in the room pulled out their phones, went to the site, reserved a handle, and entered their credit card information — all for a platform that offered very little detail about what it actually does.
So what is AI.com?
According to the website, AI.com is positioning itself as a future platform for personal AI assistants, sometimes called AI agents. The idea is that someday, this software could help manage tasks and information on your behalf.
For now, though, what people are actually doing is reserving names.
One name represents you as the user.
The other is the name of the AI assistant you would eventually use.
Here’s the most important thing to know.
The platform is not fully live yet.
There’s no finished product most people can actually use today.
And reserving a handle doesn’t unlock any features right now.
That feeling of urgency many viewers experienced during the commercial was intentional.
Tech companies often use massive moments like the Super Bowl to create fear of missing out — encouraging people to act first and ask questions later.
For most people, there’s no downside to waiting.
AI.com could eventually turn into something useful.
Or it could quietly fade away.
Right now, it’s more of a promise than a product.
The domain was reportedly purchased recently by the founder and CEO of Crypto.com for about seventy million dollars. Beyond that, details remain limited.
There’s no need to rush or feel pressure to sign up.
We’ll keep an eye on it.
